Winter’s chill brings the perfect opportunity to transform your hair into a masterpiece of cool-toned elegance.
As the snow falls and frost decorates the windows, your hair can mirror that same ethereal beauty with ash-brown highlights that capture the season’s magic.
These sophisticated shades blend the warmth of brown with silvery, smoky undertones, creating a dimensional look that’s both modern and timeless.
Whether you’re seeking subtle enhancement or dramatic transformation, ash-brown highlights offer versatility that complements every skin tone and personal style.
This comprehensive guide explores 30 Ash-Brown Highlight Styles for a Frosty Winter Glow, taking you through classic techniques, trendy variations, maintenance tips, and styling secrets that will keep your hair looking salon-fresh throughout the coldest months.
From delicate balayage to bold chunky highlights, you’ll discover the perfect frosty look to illuminate your winter wardrobe and boost your confidence when the temperatures drop.
1. Classic Ash-Brown Balayage

The classic ash-brown balayage remains the gold standard for achieving natural-looking dimension with a frosty edge.
This hand-painted technique creates seamless transitions from darker roots to lighter, ashy ends that mimic how the sun would naturally lighten hair.
- The beauty of balayage lies in its customizability, allowing your colorist to paint highlights exactly where they’ll frame your face most flatteringly
- Ash-brown balayage works exceptionally well for those transitioning from warmer tones to cooler shades without dramatic change
- This technique requires less frequent touch-ups than traditional highlights since the grow-out appears intentional and natural
- The frosty undertones in ash-brown prevent the brassy, orange tones that often plague brown hair during winter’s harsh indoor heating
- Maintenance involves using purple-toned shampoos weekly to keep the cool ash tones vibrant and prevent warmth from creeping back in
2. Icy Ash-Brown Ombre

Icy ash-brown ombre creates a striking gradient effect that transitions from deep brown roots to nearly silver ends.
This dramatic style embodies the essence of winter with its frost-kissed appearance.
- The ombre technique provides maximum contrast between your natural base and the lighter ash-brown sections
- This style works particularly well on medium to long hair where the gradient has adequate length to develop fully
- Icy ombre requires bleaching the ends to a pale base before toning with ash-brown shades
- The dramatic effect means you’ll turn heads wherever you go, making it perfect for those who love bold statements
- Deep conditioning treatments become essential since the ends undergo significant lightening processes
3. Subtle Ash-Brown Babylights

Babylights offer the most delicate approach to ash-brown highlighting, mimicking the fine, natural highlights seen in children’s hair.
These ultra-fine highlights create a soft, sun-kissed glow with cool undertones.
- Babylights are applied using very thin sections of hair, sometimes as fine as a few strands
- The result is incredibly natural-looking dimension that adds movement without obvious streaks
- This technique takes longer to apply than traditional highlights due to the precision required
- Babylights blend seamlessly as they grow out, meaning you can go longer between salon visits
- The ash-brown tone keeps the overall look cool and sophisticated rather than golden or brassy
4. Chunky Ash-Brown Highlights

Chunky highlights make a bold comeback, offering a retro-inspired look with contemporary ash-brown tones.
These thicker, more visible sections create dramatic contrast and statement-making style.
- Chunky highlights typically range from a quarter-inch to half-inch in width
- This 90s-inspired trend has been modernized with cooler ash tones instead of the warm blondes of decades past
- The bold sections create strong visual interest and work especially well with layered haircuts
- Maintenance is straightforward since the highlights are visible and touch-ups are more defined
- Ash-brown chunky highlights offer edge without the harshness of platinum or bright blonde chunks
5. Face-Framing Ash-Brown Highlights

Strategic face-framing highlights in ash-brown tones brighten your complexion and draw attention to your facial features.
This placement-focused technique concentrates lighter pieces around the hairline.
- Face-framing highlights work universally across different hair lengths from pixie cuts to long layers
- The brightening effect can make you appear more awake and youthful
- Colorists typically place these highlights within two inches of the face on both sides
- This technique requires less overall color application, making it more affordable and less time-consuming
- The ash-brown tone provides lift without washing out your complexion like platinum highlights might
6. Ash-Brown Shadow Root

The shadow root technique combines ash-brown highlights with a deliberately darkened root area, creating depth and extending time between color appointments.
This modern approach embraces natural roots while maintaining highlighted ends.
- Shadow roots eliminate the harsh line of demarcation that appears as highlights grow out
- The technique involves applying darker color to the root area while preserving the ash-brown highlights below
- This creates a lived-in, low-maintenance look that still appears polished and intentional
- Shadow roots add depth and dimension that prevents highlighted hair from appearing flat or one-dimensional
- The darker base makes the ash-brown highlights appear even more luminous by comparison
7. Ashy Caramel Highlights

Ashy caramel blends the warmth of caramel tones with cool ash undertones, creating a unique hybrid perfect for those who want warmth without brassiness.
This balanced approach suits various skin tones.
- The combination of warm and cool creates a neutral tone that complements both warm and cool skin undertones
- Ashy caramel works exceptionally well for brunettes wanting to lighten gradually without committing to full ash tones
- This shade requires careful formulation to balance the opposing warm and cool pigments
- Regular toning treatments help maintain the delicate balance between caramel and ash
- The result is sophisticated and versatile, working equally well in professional and casual settings
8. Ash-Brown Foilyage

Foilyage combines the natural appearance of balayage with the lift-power of traditional foil highlights.
This hybrid technique delivers brighter ash-brown highlights while maintaining soft, blended results.
- Foils help highlights process more intensely by trapping heat, achieving lighter results than balayage alone
- The hand-painted application ensures placement remains natural and customized
- This technique works well when you want significant lightening without multiple bleaching sessions
- Foilyage delivers the best of both worlds: strategic brightness with natural-looking placement
- The ash-brown tones remain vibrant and cool even with the additional lift from foiling
9. Silver-Ash Brown Blend

The silver-ash brown blend pushes highlights into nearly metallic territory while maintaining brown undertones.
This futuristic look captures winter’s icy essence perfectly.
- Achieving silver tones requires lifting hair to very pale levels before applying ash-brown and silver toners
- This style requires significant commitment to maintenance including weekly purple shampoos and regular toning appointments
- The metallic quality catches light beautifully, creating eye-catching dimension and movement
- Silver-ash brown works best on hair that’s already relatively light or previously highlighted
- The edgy, modern appearance suits fashion-forward individuals and creative professionals
10. Ash-Brown Ribbon Highlights

Ribbon highlights create uniform, structured sections of ash-brown color throughout the hair.
These organized panels of color offer a polished, geometric alternative to freehand techniques.
- Ribbon highlights are applied in consistent patterns, often horizontally or vertically through sections
- The structured placement creates a more uniform, controlled look compared to balayage
- This technique works particularly well on straight or sleek hairstyles where the ribbons remain visible
- Maintenance is straightforward since the sections are clearly defined for touch-ups
- Ash-brown ribbons add interest without appearing too random or uncontrolled
11. Smoky Ash-Brown Highlights

Smoky ash-brown highlights embrace deeper, moodier tones with hints of gray and charcoal.
This sophisticated palette creates subtle dimension perfect for those who prefer understated elegance.
- Smoky tones work exceptionally well on naturally dark hair requiring minimal lifting
- The subtle nature of smoky highlights means they blend seamlessly and grow out gracefully
- This palette complements winter wardrobes filled with grays, blacks, and neutral tones
- Smoky ash-brown requires less maintenance than brighter highlight styles
- The moody quality adds intrigue and depth without dramatic contrast
12. Ash-Brown Money Piece

The money piece technique focuses intense ash-brown highlights in the front face-framing sections, creating a bold, trendy statement.
These chunky front highlights instantly update any look.
- Money pieces typically extend from the part to about chin or shoulder length on both sides
- This high-impact technique requires minimal color application but delivers maximum visual effect
- The name comes from the idea that these strategic highlights give you the most “bang for your buck”
- Ash-brown money pieces brighten the face without requiring all-over highlighting
- The style works across all hair lengths and can be as bold or subtle as desired
13. Dimensional Ash-Brown Lowlights and Highlights

Combining lowlights with highlights creates maximum dimension in ash-brown shades.
This technique uses both lighter and darker tones for a multi-faceted, natural appearance.
- Lowlights are darker sections woven between highlights to create depth and prevent flatness
- The combination mimics how natural hair contains multiple shades rather than one uniform color
- This approach prevents over-lightening while still achieving brightness
- Dimensional coloring creates the illusion of thicker, fuller hair through visual depth
- Ash-brown tones in both highlights and lowlights maintain a cohesive cool color story
14. Ash-Brown Peekaboo Highlights

Peekaboo highlights hide beneath the top layers of hair, revealing themselves with movement.
This playful technique adds surprise elements of ash-brown that appear and disappear as you move.
- Peekaboo sections are typically placed in the underlayers, especially around the nape and sides
- The hidden nature makes this technique workplace-friendly for conservative environments
- When you style hair up or create movement, the ash-brown sections flash into view
- This approach works well for those wanting to experiment with color without full commitment
- Peekaboo highlights are less prone to sun damage since they’re protected by top layers
15. Ash-Brown Highlights on Dark Hair

Applying ash-brown highlights to very dark or black hair creates stunning contrast while maintaining sophistication.
This combination requires careful technique to lift dark bases to ash-brown levels.
- Lifting dark hair to ash-brown typically requires pre-lightening followed by toning
- The high contrast creates dramatic dimension that’s especially striking on thick, full hair
- This style requires commitment to maintenance as dark roots become visible quickly
- Protein treatments help maintain hair health when lifting from dark bases
- The cool ash tones prevent the orange undertones that often plague lightened dark hair
16. Soft Ash-Brown Balayage for Fine Hair

Fine hair benefits from specially adapted ash-brown balayage that creates fullness without weighing hair down.
This delicate approach adds dimension while considering the unique needs of thinner strands.
- Fine hair shows highlights more prominently, so subtlety prevents an over-highlighted appearance
- Strategic placement focuses on the crown and sides where volume is most needed
- Ash-brown tones on fine hair should avoid excessive processing that could damage delicate strands
- The color contrast creates visual depth that makes hair appear thicker
- Babylights or micro-highlights work particularly well for fine hair textures
17. Ash-Brown Highlights with Warm Roots

Pairing warm brown roots with ash-brown highlights creates beautiful transitional color that honors natural warmth while embracing cool tones.
This technique prevents harsh contrasts.
- The warm-to-cool gradient appears natural and sun-kissed rather than processed
- This technique works well for those transitioning from all-warm hair to cooler tones
- The warm base prevents the overall look from appearing too icy or harsh
- Color melting techniques ensure smooth transitions between temperatures
- This approach requires less frequent touch-ups since warm roots growing in appear intentional
18. Ash-Brown Highlights on Curly Hair

Curly hair showcases ash-brown highlights uniquely, with the color appearing and disappearing within the curl pattern.
This creates dynamic, ever-changing dimension as curls move and catch light.
- Balayage works exceptionally well on curls since the hand-painted technique follows the natural pattern
- Highlights should be placed to enhance the curl pattern rather than fight against it
- Curly hair often requires less lightening to achieve visible results due to how light reflects off the texture
- Moisture becomes paramount since both curls and color-treated hair need extra hydration
- Ash-brown tones on curls create a soft, romantic appearance that celebrates natural texture
19. Platinum-Ash Brown Contrast

Combining platinum sections with ash-brown creates maximum contrast for a bold, editorial look.
This high-impact style blends icy platinum with warmer ash-brown for striking dimension.
- The dramatic contrast requires significant lightening for the platinum sections
- This style makes a statement and works best for those comfortable with attention-grabbing hair
- Maintenance involves managing both platinum and ash-brown tones, which have different care needs
- The combination prevents either tone from appearing too monotone or flat
- Strategic placement ensures the contrasting colors complement rather than clash
20. Ash-Brown Highlights with Auburn Base

An auburn base color paired with ash-brown highlights creates warm-cool tension that’s visually captivating.
This unexpected combination works beautifully for autumn transitioning into winter.
- The auburn warmth prevents ash-brown highlights from washing out warm skin tones
- This combination creates unique dimension not achieved with single-temperature coloring
- Color formulation requires expertise to balance the opposing warm and cool pigments
- The mix works particularly well for those with natural red or auburn undertones in their hair
- Regular toning maintains both the auburn richness and ash-brown coolness
21. Ash-Brown Highlights for Short Hair

Short haircuts showcase ash-brown highlights with precision, where every stroke of color is visible and impactful.
Pixie cuts, bobs, and lobs all benefit from strategic ash-brown placement.
- Short hair requires careful highlight placement since there’s limited length to create gradients
- Face-framing pieces and crown highlights work especially well on short styles
- The maintenance cycle shortens with short hair as you’ll trim away color more frequently
- Ash-brown on short hair creates a chic, fashion-forward appearance
- Less length means less overall color application, making appointments quicker and potentially more affordable
22. Ash-Brown Highlights with Chocolate Base

A rich chocolate brown base provides the perfect canvas for ash-brown highlights.
This classic combination delivers dimension while maintaining overall brunette integrity.
- Chocolate provides warmth that prevents the overall look from appearing too cool or ashy
- The contrast level is moderate, creating dimension without dramatic change
- This combination suits virtually all skin tones and eye colors
- Maintenance involves preserving both the chocolate richness and ash-brown coolness
- The classic pairing never goes out of style and works for any age or professional setting
23. Ash-Brown Highlights on Wavy Hair

Wavy hair texture allows ash-brown highlights to create beautiful movement and flow.
The highlights follow the wave pattern, enhancing natural texture while adding cool-toned dimension.
- Balayage and babylights work particularly well with wavy hair’s natural movement
- The wave pattern catches light differently than straight hair, creating extra dimension
- Highlights can be placed to enhance the direction and flow of waves
- Wavy hair often requires less styling product, allowing the color to shine through
- The combination of texture and ash-brown color creates an effortlessly chic appearance
24. Reverse Ash-Brown Balayage

Reverse balayage applies lighter color at the roots and darker ash-brown through the lengths.
This unconventional technique creates unique dimension and offers a fresh take on traditional highlighting.
- Reverse balayage works well when growing out previously heavy highlights
- The technique adds depth back into over-lightened hair while maintaining dimension
- Root lightening requires careful application to avoid scalp irritation
- This creates a glowing effect around the face where the lighter roots frame your features
- The darker ends make hair appear thicker and fuller at the bottom
25. Ash-Brown Highlights with Neutral Undertones

Perfectly neutral ash-brown highlights balance warm and cool undertones equally.
This versatile shade complements all skin tones and works harmoniously with any wardrobe.
- Neutral ash-brown avoids the greenish cast that overly cool ash can create
- This shade works universally, making it the safest choice for first-time highlight clients
- Formulation requires skill to achieve true neutrality without leaning warm or cool
- The versatile tone transitions well through seasons without appearing dated
- Neutral undertones complement both gold and silver jewelry, warm and cool clothing colors
26. Ash-Brown Highlights with Mahogany Base

Mahogany bases bring reddish-brown depth that contrasts beautifully with cool ash-brown highlights.
This rich combination creates luxurious dimension with warm-cool interplay.
- The red undertones in mahogany create striking contrast against cool ash highlights
- This combination works especially well for those with warm or neutral skin tones
- Mahogany tends to fade faster than other browns, requiring color-protecting products
- The richness of mahogany prevents ash-brown highlights from appearing too stark
- Regular gloss treatments maintain both the mahogany depth and highlight brightness
27. Ash-Brown Highlights for Thick Hair

Thick hair handles ash-brown highlights beautifully, with ample volume to showcase dimensional coloring.
Strategic sectioning ensures highlights distribute throughout dense hair effectively.
- Thick hair requires more product and time but delivers stunning results with proper technique
- Multiple layers of highlights prevent the color from appearing surface-level only
- The density allows for creative combinations of highlight techniques throughout the hair
- Thick hair holds color well and may require less frequent touch-ups
- Internal highlighting through thicker sections prevents the top layer from appearing over-processed
28. Ash-Brown Highlights with Espresso Base

Deep espresso brown creates the darkest base for ash-brown highlights.
This dramatic combination delivers maximum contrast with sophisticated, cool-toned dimension.
- Espresso’s near-black depth makes ash-brown highlights truly pop
- The high contrast creates bold dimension suitable for those wanting impactful color
- Lifting from espresso requires expertise to avoid damage while achieving ash-brown levels
- This combination particularly flatters deep skin tones and dark features
- The dramatic contrast reduces frequency needed for touch-ups since grow-out is less noticeable
29. Ash-Brown Highlights on Straight Hair

Straight hair displays ash-brown highlights with clean, clear definition.
The sleek texture allows every highlight to show precisely, creating graphic, polished dimension.
- Straight hair showcases the placement and technique quality more than textured hair
- Highlights should be precisely applied since imperfections show more readily on smooth hair
- The sleek surface reflects light uniformly, making the ash-brown tones glow
- Straight hair with highlights benefits from shine-enhancing products that emphasize the dimension
- This combination creates a polished, professional appearance perfect for corporate settings
30. Ash-Brown Highlights with Dimensional Toning

Multi-tonal ash-brown highlighting uses various ash shades throughout the hair.
This advanced technique creates maximum dimension through varied cool tones from light to dark ash-brown.
- Multiple ash-brown tones prevent the color from appearing flat or one-dimensional
- This technique mimics how natural hair contains countless subtle color variations
- The varied tones create movement and interest from every angle
- Advanced color theory knowledge ensures the different ash shades harmonize rather than clash
- Dimensional toning works across all hair lengths and textures for universally flattering results
Choosing the Right Ash-Brown Shade
Selecting the perfect ash-brown highlight shade depends on several factors including your natural base color, skin tone, and lifestyle. Understanding these elements helps ensure your highlights complement your overall appearance.
- Cool skin tones with pink or blue undertones naturally harmonize with ashier, cooler highlight shades
- Warm skin tones with golden or peachy undertones may prefer ash-brown highlights with slight warmth to prevent appearing washed out
- Neutral skin tones offer the most flexibility and can wear pure ash-brown or variations leaning slightly warm or cool
- Your natural hair color determines how much pre-lightening is required to achieve visible ash-brown highlights
- Lifestyle considerations include time available for maintenance and willingness to use specialized hair care products
- Professional colorists can perform strand tests to preview how ash-brown will appear on your specific hair
- Color theory principles guide colorists in formulating ash-brown shades that neutralize unwanted warmth
- Consider bringing reference photos showing ash-brown highlights you admire to your consultation appointment
- Discuss your daily routine with your stylist to determine which ash-brown technique requires maintenance compatible with your schedule
- Understanding your hair’s porosity helps predict how it will accept and hold ash-brown color
Application Techniques Comparison
Different application methods achieve varying results with ash-brown highlights. Understanding these techniques helps you communicate effectively with your colorist about your desired outcome.
- Traditional foil highlights provide maximum lift and precise sectioning for uniform ash-brown results
- Balayage creates soft, painted-on highlights with natural-looking dimension and seamless blending
- Babylights use ultra-fine sections for the most subtle, natural-looking ash-brown enhancement
- Ombré delivers gradient color with the lightest ash-brown concentrated at the ends
- Foilayage combines the precision of foils with the artistic placement of balayage
- Each technique requires different processing times and product applications
- Your hair’s current condition influences which technique works best without causing excessive damage
- Some techniques like balayage allow for more customization in highlight placement
- Professional highlighting techniques vary in time commitment from 1.5 to 4 hours depending on complexity
- Discussing your preferred level of maintenance helps determine which application method suits your lifestyle
Products for Ash-Brown Highlight Care
Maintaining ash-brown highlights requires specialized products that preserve color vibrancy and prevent unwanted warm tones from developing.
- Purple shampoo neutralizes yellow and brassy undertones that appear as ash-brown fades
- Blue shampoo works specifically for brunettes to cancel orange tones while maintaining ash-brown coolness
- Color-depositing conditioners refresh ash-brown tones between salon visits without full color reapplication
- Bond-building treatments repair damage from the lightening process required to achieve ash-brown highlights
- UV-protectant sprays shield color from sun exposure that causes premature fading
- Sulfate-free shampoos cleanse gently without stripping color molecules from hair shafts
- Leave-in conditioners provide ongoing moisture to prevent dry, damaged appearance common with highlights
- Heat protectant serums create barriers between hot styling tools and color-treated hair
- Glossing treatments add shine and can deposit subtle ash tones to enhance your highlights
- Professional color care lines offer comprehensive systems designed for highlighted hair maintenance
Styling Tips for Ash-Brown Highlights
Proper styling enhances the dimensional beauty of ash-brown highlights, making the color work even harder for your overall look.
- Loose waves allow highlights to catch light from multiple angles, showcasing dimension beautifully
- Sleek straight styles display the precise placement and contrast of ash-brown against your base color
- Textured updos reveal hidden highlights in underlayers while creating visual interest
- Side-swept styles showcase face-framing ash-brown highlights that brighten your complexion
- Strategic parting changes how highlights fall around your face, creating different looks with the same color
- Natural lighting emphasizes the cool, frosty quality of ash-brown highlights better than indoor lighting
- Volumizing techniques at the crown lift hair to reveal highlights underneath
- Curling iron techniques that alternate directions create movement that shows off color dimension
- Half-up styles display both the darker base and lighter ash-brown sections simultaneously
- Experimenting with different styling approaches keeps your ash-brown highlights looking fresh and prevents styling boredom
Common Mistakes to Avoid
Understanding potential pitfalls helps you maintain beautiful ash-brown highlights and avoid disappointment with your color results.
- Over-washing strips color faster, requiring more frequent and costly salon visits for touch-ups
- Using hot water opens the hair cuticle and allows color molecules to escape more readily
- Skipping heat protectant before styling tools leads to accelerated color fading and damage
- Applying too-dark color at home over professional ash-brown highlights creates muddy, uneven results
- Neglecting purple or blue shampoo allows warm, brassy tones to overtake the ash-brown coolness
- Excessive sun exposure without UV protection causes rapid fading and warmth development
- Swimming without protection exposes hair to chlorine and minerals that alter ash-brown tones
- Attempting DIY ash-brown highlights often results in uneven color, damage, or unwanted green tones from improper toning
- Ignoring professional advice about realistic expectations based on your starting hair color leads to disappointment
- Delaying deep conditioning treatments causes brittleness and breakage that diminishes the beauty of your highlights
Seasonal Transition Considerations
While ash-brown highlights shine during winter, understanding how to transition this color throughout the year maximizes your investment.
- Winter’s cooler wardrobe colors complement ash-brown highlights perfectly with coordinating cool tones
- Spring transition might involve adding slightly warmer pieces while maintaining the ash-brown base
- Summer sun exposure requires vigilant UV protection to prevent ash-brown from warming unintentionally
- Fall provides opportunity to deepen the base color while keeping ash-brown highlights for dimension
- Seasonal toning adjustments keep color feeling fresh and appropriate to the time of year
- Some clients prefer to embrace gradual warming through summer rather than fighting natural lightening
- Protective styling during intense sun seasons preserves color investment
- Discussing seasonal plans with your colorist during consultations ensures year-round color satisfaction
- Seasonal hair color trends can inspire subtle modifications while maintaining your ash-brown highlight base
- Winter’s lower sun exposure means ash-brown highlights maintain their frosty quality with less effort
Cost Considerations and Budgeting
Understanding the financial investment required for ash-brown highlights helps you budget appropriately and maintain realistic expectations.
- Initial ash-brown highlight appointments typically range from $150 to $400 depending on hair length, thickness, and technique
- Major metropolitan areas command higher prices than smaller cities or towns
- Celebrity colorists and high-end salons charge premium prices for specialized expertise
- Touch-up appointments every 6-8 weeks typically cost 50-75% of the initial service price
- At-home maintenance products add $50-100 monthly to your beauty budget
- Damage repair treatments at salons range from $50-150 per session when needed
- Balancing professional services with proper home care extends time between appointments
- Some salons offer package deals or memberships that reduce per-visit costs for regular clients
- Choosing lower-maintenance techniques like balayage or shadow root reduces long-term costs
- Investing in quality initial color application prevents costly corrections and actually saves money long-term
Conclusion
The journey through these 30 Ash-Brown Highlight Styles for a Frosty Winter Glow reveals the remarkable versatility and sophistication of cool-toned highlighting techniques.
From the subtle elegance of babylights to the dramatic impact of platinum-ash contrasts, these styles prove that ash-brown highlights offer something for everyone seeking to capture winter’s ethereal beauty in their hair.
The key to success lies in choosing the right technique for your hair type, lifestyle, and maintenance commitment, while working with a skilled colorist who understands the nuances of achieving and maintaining these cool tones.
By investing in proper care products, following maintenance schedules, and embracing the unique qualities of ash-brown highlights, you’ll enjoy a frosty, dimensional look that turns heads throughout the winter season and beyond.
Whether you prefer natural subtlety or bold statements, these ash-brown highlight styles provide the perfect canvas for expressing your personal style while embracing the cool, crisp aesthetic that makes winter hair color so captivating.